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Comparing focus groups and individual interviews: findings ...

Full Terms & Conditions of access and use can be found by: [Smithsonian Astrophysics Observatory]Date: 29 December 2017, At: 11:01 International Journal of Social Research MethodologyISSN: 1364-5579 (Print) 1464-5300 (Online) Journal homepage: focus groups and individual interviews: findings from a randomized studyGreg Guest, Emily Namey, Jamilah Taylor, Natalie Eley & Kevin McKennaTo cite this article: Greg Guest, Emily Namey, Jamilah Taylor, Natalie Eley & KevinMcKenna (2017) Comparing focus groups and individual interviews: findings from arandomized study, International Journal of Social Research Methodology, 20:6, 693-708, link to this article: online: 13 Feb your article to this journal Article views: 1501 View related articles View Crossmark dataCiting articles: 2 View citing articles InternatIonal Journal of SocIal reSearch Methodology, 2017 Vol.

oncludes that one-on-one interviews are more cost- efficient. d ata indicate no synergies by using focus groups a ldag and t insley (1994 a comparison of focus group interviews to in-depth interviews in determining food choice influences. Journal of Agricultural and Food Information, 2: 89–96 a sked a nglo and h

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