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Competencies and Leadership Brand - Alexcel Group

leveraging Leadership Competencies to Produce Leadership Brand : Creating Distinctiveness by Focusing on Strategy and Results Jim Intagliata, Dave Ulrich, and Norm Smallwood Published in Human Resources Planning, Winter, 2000, Volume , pp. 12-23. 1. leveraging Leadership Competencies to Produce Leadership Brand : Creating Distinctiveness by Focusing on Strategy and Results Jim Intagliata, Dave Ulrich, Norm Smallwood In a recent article, Ulrich, Smallwood and Zenger (2000) discuss the significant amount of research, time and money that has been invested in the search for a holy grail of Leadership attributes.

2 Leveraging Leadership Competencies to Produce Leadership Brand: Creating Distinctiveness by Focusing on Strategy and Results Jim …

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