Transcription of Competing on Analytics
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Competing on Analytics
Executive SummaryThis report describes the emergence ofa new form of competition based on theextensive use of Analytics , data, andfact-based decision making. The Analytics quantitative or statistical models to analyzebusiness problems may be applied to avariety of business problems, including cus-tomer management, supply chains, andfinancial performance. The research assessed32 firms with regard to their orientation toanalytics; about one-third were classified asfully engaged in analytically oriented strate-gies. Both demand and supply factors foranalytical competition are described. Of thetwo, demand factors are the more difficultto create. The presence of one or morecommitted senior executives is a primarydriver of analytical competition. On What Basis DoCompanies Compete Today?In virtually every industry, many formerstrategic alternatives are no longer viableor likely to be successful. Today, thereare few regulated monopolies, or compa-nies with unique geographical technologies are rapidly copiedby competitors, and breakthrough inno-vation in either products or services israre.
COMPETING ON ANALYTICS BABSON EXECUTIVE EDUCATION WORKING KNOWLEDGE RESEARCH CENTER 2 based strategies, but most have failed to develop the analytical capabilities neces-
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