Transcription of Competing on Analytics
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Competing on Analytics
Executive SummaryThis report describes the emergence ofa new form of competition based on theextensive use of Analytics , data, andfact-based decision making. The Analytics quantitative or statistical models to analyzebusiness problems may be applied to avariety of business problems, including cus-tomer management, supply chains, andfinancial performance. The research assessed32 firms with regard to their orientation toanalytics; about one-third were classified asfully engaged in analytically oriented strate-gies. Both demand and supply factors foranalytical competition are described. Of thetwo, demand factors are the more difficultto create.
Attributes of Analytically Oriented Companies Virtually every major company uses some form of statistical or mathematical analy-sis, but some take analytics much further
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