Transcription of COMPETITIVE ADVANTAGE
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COMPETITIVE ADVANTAGE
COMPETITIVE ADVANTAGE Creating and Sustaining Superior Peifonnance Michael E. Porter 1&1 THE FREE PRESS A Division of A1acmillan, Inc. NEW YORK Maxwell Macmillan Canada TORONTO Maxwell Macmillan International NEW YORK OXFORD SINGAPORE SYDNEY Copyright 1985 by Michael E. Porter All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from Ihe Publisher. The Free Press A Division of Macmillan, Inc. 866 Third Avenue, New York, 10022 Maxwell Macmillan Canada, Inc. 1200 Eg!inton Avenue East Suite 200 Don Mills, Onlario M3C 3~I Macmillan, Inc.
ence the prites, costs, and required investment offirms in an industry the elements of return on investment. Buyer power influences the prices that firms can charge, for example, as does the threat of substitution. The power of buyers can also influence cost and investment, because powerful buyers demand costly service.
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