COMPETITIVE ADVANTAGE

COMPETITIVE ADVANTAGE Creating and Sustaining Superior Peifonnance Michael E. Porter 1&1 THE FREE PRESS A Division of A1acmillan, Inc. NEW YORK Maxwell Macmillan Canada TORONTO Maxwell Macmillan International NEW YORK OXFORD SINGAPORE SYDNEY Copyright 1985 by Michael E. Porter All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from Ihe Publisher. The Free Press A Division of Macmillan, Inc. 866 Third Avenue, New York, 10022 Maxwell Macmillan Canada, Inc. 1200 Eg!inton Avenue East Suite 200 Don Mills, Onlario M3C 3~I Macmillan, Inc. is part of the Maxwell Communication Group of Companies. Printed in the United States of America printing number 20 21 22 23 24 25 26 27 28 29 30 Library of Congress Cataloging in Publication Data Porter, Michael E.

Porter, Michael E. Competitive advantage. Bibliography: p. Includes . index. L Competition. 2. Industrial management. I. Title. HD41.P668 1985 658 83-49518 ISBN 0-02-925090-0 . 1 Competitive Strategy: The Core Concepts Competition is at the core of the success or failure of firms. Competition

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