Transcription of COMPETITIVE ADVANTAGE - Albany
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COMPETITIVE ADVANTAGE - Albany
COMPETITIVE ADVANTAGE Creating and Sustaining Superior Peifonnance Michael E. Porter 1&1 THE FREE PRESS A Division of A1acmillan, Inc. NEW YORK Maxwell Macmillan Canada TORONTO Maxwell Macmillan International NEW YORK OXFORD SINGAPORE SYDNEY Copyright 1985 by Michael E. Porter All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from Ihe Publisher. The Free Press A Division of Macmillan, Inc. 866 Third Avenue, New York, 10022 Maxwell Macmillan Canada, Inc. 1200 Eg!inton Avenue East Suite 200 Don Mills, Onlario M3C 3~I Macmillan, Inc. is part of the Maxwell Communication Group of Companies.
that arise in applying the core concepts in practice. Thus even readers familiar with my earlier book may find the review of interest. The Structural Analysis of Industries . The first fundamental determinant ofa firm's profitability is indus try attractiveness. Competitive strategy must grow out of a sophisti
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