Transcription of COMPETITIVE ADVANTAGE: ITS IMPORTANCE AND …
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COMPETITIVE ADVANTAGE: ITS IMPORTANCE AND …
International Journal of Application or Innovation in Engineering & Management (IJAIEM) Web Site: Email: Volume 2, Issue 12, December 2013 ISSN 2319 - 4847 Volume 2, Issue 12, December 2013 Page 7 ABSTRACT This article defines the various aspects of COMPETITIVE advantage and brings out its IMPORTANCE in order to achieve a better performance that is sustainable over a period of time. Globalization brings forth new opportunities but also puts forward new challenges to be countered in order to be successful.
competitive strength was assigned a weight based on its perceived importance in shaping competitive success. Weighted strength ratings were calculated by deciding how a company stacks up on each strength measure (using the 1 to 10 rating scale) and multiplying the allotted rating by the assigned weight.
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