Transcription of COMPETITIVE ADVANTAGE: ITS IMPORTANCE AND IMPACT …
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COMPETITIVE ADVANTAGE: ITS IMPORTANCE AND IMPACT …
International Journal of Application or Innovation in Engineering & Management (IJAIEM) Web Site: Email: Volume 2, Issue 12, December 2013 ISSN 2319 - 4847 Volume 2, Issue 12, December 2013 Page 7 ABSTRACT This article defines the various aspects of COMPETITIVE advantage and brings out its IMPORTANCE in order to achieve a better performance that is sustainable over a period of time. Globalization brings forth new opportunities but also puts forward new challenges to be countered in order to be successful. Key Words: COMPETITIVE advantage , Business Strategy, Sustainability. 1. INTRODUCTION A company can outperform rivals only if it can establish a difference that it can preserve (Porter, 1996)[1]. The essence of strategy is choosing to perform activities differently than rivals do. Strategic competition can be thought of as the process of perceiving new positions that woo customers from established positions or draw new customers into the market.
which competitive advantage is maintainable normally depend on a number of organizational features such as its ability to (a) build and leverage knowledge-based core competences, build an architecture and design strategies that are better
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