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International Journal of Business and Commerce Vol. 1, No. 7: Mar 2012[01-11] (ISSN: 2225-2436) Published by Asian Society of Business and Commerce Research 1 Competitive Advantage through Supply Chain Responsiveness and Supply Chain Integration Inda Sukati, Abu Bakar Abdul Hamid, Rohaizat Baharun, Mohd Norfian Alifiah, Melati Ahmad Anuar Faculty of Management and Human Resource Development Universiti Teknologi Malaysia Abstract In today s Competitive business, most of the firms increased focus on delivering value to the customer. The focus on attention of businesses is providing products and services that are more valuable compared to its competitors. This forces Supply Chain to be more responsive and create Competitive Advantage .
www.ijbcnet.com International Journal of Business and Commerce Vol. 1, No. 7: Mar 2012[01-11] (ISSN: 2225-2436) Published by Asian Society of Business and Commerce Research 3 competitive advantage of the firm are positively related.
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