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Conducting Observational Research

Conducting Observational ResearchAssociate Prof. Melanie BryantSwinburne Business SchoolOverview of the workshop The what's, aims and benefits of observation Methodological considerations Observation as a method Ethical considerations Observation templates Developing field notes Analysing and writing about Observational data Evaluating quality Plenty of time for discussion and questionsWhere do observations fit into a broader Research design? Research question(s) Paradigmatic approach Ontology Epistemology Theoretical perspective Methodology Information about the sample/participants Method(s) of data collection Method(s) of data analysisWhat is going on here?

• The research is better able to understand and capture the context within which people interact • Firsthand experience with a setting allows researchers to open to discovery and inductive, rather than guessing what the context is like • The research may see things that routinely escape awareness of the participant using a different method

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