Consumer Attitudes and Buying Behavior for Home …

Consumer Attitudes and Buying Behavior for Home Furniture Prepared for: Franklin Furniture Institute Furniture Outreach Program Prepared by: Nicole Ponder Professor of Marketing Department of Marketing, Quantitative Analysis, and Business Law College of Business Box 9582 Mississippi State, MS 39762 Phone: (662) 325-1998 Fax: (662) 325-7012 Email: This report was prepared with the help of a grant supplied by Lane Furniture Company and the Furniture Outreach Program at the Franklin Furniture Institute. The author wishes to thank Toni Ford for her help with data analysis. Thanks also to Bill Martin and Amy Garrard for their helpful comments during survey development. July 10, 2013i TABLE OF CONTENTS LIST OF TABLES .. ii EXECUTIVE SUMMARY .. iii INTRODUCTION .. 1 PROBLEM IDENTIFICATION .. 2 RESEARCH METHOD .. 4 SURVEY DEVELOPMENT .. 4 DATA COLLECTION AND SAMPLING PROCEDURE .. 5 DATA ANALYSIS .. 8 RESULTS .. 9 PROBLEM OR NEED RECOGNITION.

1 Consumer Attitudes and Buying Behavior for Home Furniture Introduction Many changes have occurred in U.S. society over the past decade that either directly

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