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Consumer Behavior - AAU

Consumer Behavior A STUDY ON Consumer PURCHASING Behavior IN AN ONLINE buying PROCESS FEBRUARY 28, 2019 RANA MOHAMMAD 1 M MSc in International business economics A study on Consumer purchasing Behavior in AN ONLINE buying Process Master thesis Supervisor: prof. John Kuada Author: Rana Mohammad Submission date: 28/2/2019 2 Acknowledgement First and foremost I would like thanks my supervisor professor John Kuada who has always the encouraged , advice and guide me to complete this thesis. I would like to thanks my parents for their support and endless love during this journy A special thanks to my husband Iamd Habib for his endless support. Finaly to my little angel (Alina), I will remeber the jurny of this thesis forever.

There are different factors affecting the customer behavior in the online buying process, and it is imperative for the companies to capture these factors. 1.1. Problem statement A study by Adjei, Noble and Noble,( 2012), has argued how the interaction between customers on

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