Transcription of Consumer Behavior - Pearson
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Consumer Behavior - Pearson
Consumer Behavior 1 2/7/18 12:47 AM. 2 2/7/18 12:47 AM. Consumer Behavior Twelfth Edition Leon G. Schiffman Professor Emeritus of Marketing and E-Commerce Peter J. Tobin College of Business St. John's University, New York City Joe Wisenblit Professor of Marketing Stillman School of Business Seton Hall University, New Jersey New York, NY. 3 2/7/18 12:47 AM. Vice President, Business, Economics, and UK Courseware: Operations Specialist: Carol Melville Donna Battista Design Lead: Kathryn Foot Director of Portfolio Management: Stephanie Wall Manager, Learning Tools: Brian Surette Director, Courseware Portfolio Management: Ashley Dodge Content Developer, Learning Tools: Sarah Peterson Senior Sponsoring Editor: Neeraj Bhalla Managing Producer, Digita
Subliminal Perception 85 Perceptual Selection 86 Stimuli’s Features 86 Personal Expectations 86 Consumer Motivation 87 Perceptual Selectivity 88 Perceptual Organization 88 Figure and Ground 88 Grouping 90 Closure 91 Interpretation: Cues 91 Integral Indicators 91 External Indicators 92 Stereotyping 92 Physical Appearance 93 Descriptive Terms 94
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