Transcription of Consumer Perception and Buying Decisions(The Pasta Study)
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Consumer Perception and Buying Decisions(The Pasta Study)
International Journal of Advancements in Research & Technology, Volume 1, Issue 6, November-2012 ISSN 2278-7763 Copyright 2012 SciResPub. Consumer Perception and Buying Decisions(The Pasta Study) Syeda Quratulain Kazmi Karachi institute of Economics And Technology, Karacchi, Sindh, Pakistan ABSTRACT The project Consumer Perception and Buying behavior (the Pasta study ) is basically measures the development of Perception through different variables and identify those factors which stimulate Buying decision of Consumer . Among various variables which effect Consumer Buying pattern I choose AWARENESS and AVAILABILITY of the product as two main variables which have strong effect on popularity and sale of Pasta product.
buying pattern and so perception of consumer. 2. FACTORS INFLUENCE THE CONSUMPTION PATTERN: Kumar et al. (1987) examined those factors which effect buying decisions making of large number of respondents for different food products. Country, origin, and brand of the product impact effectively and largely. Brand of the product is the most
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