CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT …

January - March 2019 ISSN: 2250-1940 (P), 2349-1647(O). Available online @ RESEARCH EXPLORER-A Blind Review & Refereed Quarterly International Journal ISSN: 2250-1940 (P) 2349-1647 (O). Impact Factor: (CIF), (IRJIF), (NAAS). Volume V, Issue 22. January - March 2019. Formally UGC Approved Journal (63185), Author CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT MODE. WITH SPECIAL REFERENCE TO DIGITAL WALLETS. ESWARAN. Assistant Professors of Commerce (Autonomous), Virudhunagar Abstract The demonetization resulted in unprecedented growth in DIGITAL PAYMENT . By February this year, DIGITAL wallet companies had shown a growth of 271 percent for a total value of US$ billion (Rs. 191 crores), Indian government and private sector companies such as Paytm, Freecharge and Mobikwik had been aggressively pushing several DIGITAL PAYMENT applications, including the Aadhaar PAYMENT app, the UPI app, and the National payments Corporation of India (NPCI) developed the Bharat Interface for Money (BHIM).

Mar 03, 2019 · consumer acceptance in the context of mobile payment. It used the unified theory of acceptance and use of technology (UTAUT) model with constructs of security, trust, social influence, and self-efficacy. The model confirmed the classical role of technology acceptance factors (i.e., perceived to users’ attitude),

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  Technology, Payments, Consumer, Perceptions, Towards, Digital, Acceptance, Acceptance technology, Consumer perception towards digital payment

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