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Content Analysis: A Methodology for Structuring and ...

United States General Accounting Office GAO March 1989 Content analysis : A Methodology for Structuring and Analyzing Written Material Transfer Paper Preface In this paper, we define and describe the evaluation method called con- tent analysis . It is a set of procedures for transforming nonstructured information into a format that allows analysis . Prom reading this paper, GAO analysts should gain an understanding of the basic concepts and procedures used in Content analysis and also an ability to recognize the appropriate circumstances for using this evaluation method in their jobs. Although we have focused on techniques that make quantitative analy- sis possible! this is not necessarily the objective of all Content analyses. We have presented the techniques that are the most applicable to GAO'S work. In chapter 1, we define Content analysis and compdre it to similar procedures already used in GAO. In chapter 2, we discuss the procedures for using Content analysis .

Select units of analysis. 4. Develop coding categories. 5. Code the material. 6. Analyze and interpret the results. Deciding to Use Content Analysis At step 1, analystsshould consider a number of factors in deciding whether or not to use content analysis, These …

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