Corporate Social Responsibility: A Case Study Of TATA Group

IOSR Journal of Business and Management (IOSRJBM). ISSN: 2278-487X Volume 3, Issue 5 (Sep,-Oct. 2012), PP 17-27. Corporate Social Responsibility: A Case Study Of tata Group Amit Kumar Srivastava1, Gayatri Negi2, Vipul Mishra3, Shraddha Pandey4. ( 1,4. Shri Ram Murti Smarak College of Engineering & Technology, Bareilly, U P/India ). ( 2 ,3. Career Degree College, kakori, Lucknow /U P / University of Lucknow / India). Abstract: Starting from the times of barter system to today's modern era of plastic money, the mankind has trodden a remarkably long path. Undoubtedly profitability has always been the driving force and an undercurrent behind all this development; but as every coin has two facets; growing cut throat competition and business rivalries started taking heavy toll on the quality, transparency, environment and the society in general endangering the peaceful coexistence of business and society.

in a common purpose.‖).6 CSR implies some sort of commitment, through corporate policies and action. This operational view of CSR is reflected in a firm‘s social performance, which can be assessed by how a firm manages its societal relationships, its social impact and the outcomes of its CSR policies and actions (Wood, 1991).7 1.2 Purpose

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