Transcription of Cost–Volume–Profit Analysis - Pearson
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Cost–Volume–Profit Analysis - Pearson
How The Biggest Rock Show Ever Turned a Big Profit 1 On its recent tour across North America, Europe, and Asia, the rock band U2 performed on an imposing 164-foot-high stage that resembled a spaceship, complete with a massive video screen and footbridges leading to ringed catwalks. U2 used three separate stages each one costing nearly $40 million. Additional expenses for the tour were $750,000 daily. As a result, the tour s suc-cess depended not only on the quality of each night s concert but also on recouping its tremendous fixed costs costs that did not change with the number of fans in the audience. To cover its high fixed costs and make a profit, U2 needed to sell a lot of tickets. To maximize the tour s revenue, tickets were sold for as little as $30, and a unique in-the-round stage configuration boosted stadium capacities by roughly 20%. The plan worked. U2 shattered attendance records in most of the venues it played. By the end of the tour, the band played to more than 7 million fans, racking up almost $736 million in ticket and merchandise sales.
58 CHAPTER 3 COST–VOLUME–PROFIT ANALYSIS Cost–volume–profit (CVP) analysis is a model to analyze the behaviour of net income in response to changes in total revenue, total costs, or both.
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