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COVID-19 Vaccination Communication

COVID-19 Vaccination * Communication : Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence**Wen-Ying Sylvia Chou, , ,1 Caitlin E. Burgdorf, ,2 Anna Gaysynsky, ,1 Christine M. Hunter, National Cancer Institute, National Institutes of Health (NIH)2 Office of Behavioral and Social Science Research, Division of Program Coordination, Planning, and Strategic Initiatives, NIH* Although technically these are SARS-CoV-2 vaccines, we refer to them as COVID-19 vaccines to be consistent with how most lay people describe them.** The content of this paper is based on what was known as of December 2020 regarding COVID-19 vaccines.

COVID-19 Vaccination Communication . Executive Summary. Although newly developed COVID-19 vaccines are poised to be a powerful tool in the control of the devastating COVID-19 pandemic, the public’s confidence in and willingness to receive the vaccines will determine the outcome of this mass-scale public health intervention.

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