Crafting vs. Executing Strategy

Screen graphics created by: Jana F. Kuzmicki, Troy University Crafting vs. Executing Strategy Executing the Strategy Crafting the Strategy Executing the Strategy An action-oriented, make-things happen Primarily a market-driven Primarily an operations- task involving management's ability to activity driven activity Direct organizational change Successful Strategy making Successful Strategy depends on execution depends on Achieve continuous improvement in operations Business vision Doing a good job of and business processes Implementation Perceptive analysis of working through others market conditions and Move toward operating involves .. Good organization- company capabilities building excellence Attracting and pleasing Building competitive Create and nurture a customers capabilities Strategy -supportive culture Outcompeting rivals Creating a Strategy - Using company supportive culture Consistently meet or beat performance targets capabilities to forge a Getting things done and competitive advantage delivering good results Tougher and more time-consuming than Crafting Strategy Implementing a New Strategy Why Executing Strategy Is Requires Adept Leadership a Tough Management Job Implementing a new Strategy Overcoming resistance to change takes adept leadership to Wide array of demanding managerial activities to be performed Convincingly communicate reasons for the new Strategy

Crafting vs. Executing Strategy Crafting the Strategy Primarily an Primarily a market-driven activity Successful strategy making depends on ... Why Executing Strategy Is a Tough Management Job ...

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