Crafting vs. Executing Strategy - Professor Ahmed

Screen graphics created by: Jana F. Kuzmicki, Troy University Crafting vs. Executing Strategy Executing the Strategy Crafting the Strategy Executing the Strategy An action-oriented, make-things happen Primarily a market-driven Primarily an operations- task involving management's ability to activity driven activity Direct organizational change Successful Strategy making Successful Strategy depends on execution depends on Achieve continuous improvement in operations Business vision Doing a good job of and business processes Implementation Perceptive analysis of working through others market conditions and Move toward operating involves .. Good organization- company capabilities building excellence Attracting and pleasing Building competitive Create and nurture a customers capabilities Strategy -supportive culture Outcompeting rivals Creating a Strategy - Using company supportive culture Consistently meet or beat performance targets capabilities to forge a Getting things done and competitive advantage delivering good results Tougher and more time-consuming than Crafting Strategy Implementing a New Strategy Why Executing Strategy Is Requires Adept Leadership a Tough Management Job Implementing a new Strategy Overcoming resistance to change takes adept leadership to Wide array of demanding managerial act

Crafting vs. Executing Strategy Crafting the Strategy Primarily an Primarily a market-driven activity Successful strategy making depends on Business vision Perceptive analysis of market conditions and company capabilities Attracting and pleasing customers Outcompeting rivals Using company

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