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Create Distinction Through the Ultimate Customer …
48 Main Platform Create Distinction Through the Ultimate Customer experience Scott McKain John Cougar Mellencamp. Remember the singer? His hit On what was normally the busiest day of the week, Small Town is my all-time favorite song. It begins when we opened our little grocery store bright and early, but Mellencamp goes to the microphone and sings these words: by 11:00 we still had not yet welcomed our first I was born in a small town. Customer . The reason that thrills me is that I was born in the same Finally, the door opened and in walked the least likely small town. John and I were both born in Seymour, Indiana. shopper I could have imagined .. a gruff, old, southern But because our farms were separated by a few miles, I went Indiana farmer named Leland. Pulling a list out of his to school in the even smaller Crothersville, Indiana, popu- pocket that his wife has obviously provided of the items she lation 1,500.
49 ©Million Dollar Round Table Annual Meeting Proceeding | 2s013 Create Distinction Through the Ultimate Customer Experience That moment began my education on the fundamental challenge of what it takes to connect with a client or prospect
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