CREATING A POWERFUL COVER LETTER

CREATING A POWERFUL COVER LETTER THE PURPOSE OF A COVER LETTER Your COVER LETTER is a key aspect of your marketing materials. At the MBA level, many companies will require a COVER LETTER and will give it significant weight in their decision-making process. The goal of your COVER LETTER is to help tell your story in a compelling way that makes the company want to select you for an interview. PREPARING TO WRITE YOUR COVER LETTER Successful COVER letters are targeted to the firm and position. To create a tailored COVER LETTER , you will need to: Carefully read the job description what skills and experiences is the company looking for? Research the company to understand recent trends and developments Speak to people affiliated with the company (such as second-years who interned there) to learn more about the industry/company/role CREATING YOUR SUCCESSFUL COVER LETTER Most Sloanies find they need to focus on three areas to create a successful COVER LETTER : 1) Tailor the COVER LETTER to emphasize the skills and competencies highlighted in the job description 2) Demonstrate how you can contribute to the company, not what the company can do for you 3) Tell a compelling story ( not just reiterate your resume) Included here are examples of job descriptions and successful cov

and user centric applications. We have opportunities on our Product Management and Product Strategy teams and your application will be considered for both teams. As a member of our Product Management team, you will guide development of our products, which are used by marketers and agencies to connect with their audiences.

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