Creating a Vision

TOOLS YOU CAN USE TODAY, PAGE Capacity for Change Sourcebook to Create a Vision (or Compelling Goal) StatementHow a Vision Is Different From a Mission StatementA mission statement tells what business you are in and what products and services youwill offer. It is a clear statement of purpose. A mission statement may last for Vision transforms the organization. It provides a picture of what could be. It is acatalyst that can impel an organization to move toward that dream. As dreams cometrue or realities change, visions change. It is a goal of the highest Vision statement may also indicate how the organization will Johnson & Johnson learned that some containers of Tylenol hadbeen contaminated, the portion of the company's credo Our firstresponsibility is to the doctors, nurses, hospitals, mothers, and all otherswho use our products demanded that they act promptly to protect

TOOLS YOU CAN USE TODAY, PAGE 5.3 Building Capacity for Change Sourcebook www.beyondresistance.com How to Create a Vision (or Compelling Goal) Statement

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