Transcription of Credit Card Market Study: Consumer Survey
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Credit Card Market Study: Consumer Survey
1 Credit card Market study : Consumer Survey Note on questionnaire design By John Leston Prepared for the Financial Conduct Authority September 2015 2 Contents 1 Consumer Survey objectives and coverage .. 3 2 Questionnaire design process and approach .. 5 3 Piloting ..11 4 Main Survey design ..13 Appendix A Omnibus questionnaire ..20 Appendix B Pilot questionnaire ..25 Appendix C Final questionnaire ..100 3 1 Consumer Survey objectives and coverage The primary research objective of the Consumer Survey was to enhance the FCA s understanding of Consumer behaviour in relation to shopping around and switching for Credit cards. FCA guidance on its requirements for the Survey is summarised in the following sub-sections. Sub-samples Different versions of the questionnaire were envisaged for three subsamples of respondents: Active users anyone who uses a Credit card regularly/ has used a Credit card in the last 12 months for purchase, cash advance and/or made a repayment Inactive users anyone who has a Credit card or cards but has not used it/ any of them in the last 12 months Non-users people with no Credit cards, would include people who never had a Credit card The main questionnaire would be the one for active users.
1 Credit Card Market Study: Consumer Survey Note on questionnaire design By John Leston Prepared for the Financial Conduct Authority September 2015
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