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Criteria Qualitative Research Quantitative Research

10/12/12 Qualitative VERSUS Quantitative Research Criteria Qualitative Research Quantitative Research Purpose To understand & interpret social interactions. To test hypotheses, look at cause & effect, & make predictions. Group Studied Smaller & not randomly selected. Larger & randomly selected. Variables Study of the whole, not variables. Specific variables studied Type of Data Collected Words, images, or objects. Numbers and statistics. Form of Data Collected Qualitative data such as open- ended responses, interviews, participant observations, field notes, & reflections.

10/12/12 QUALITATIVE VERSUS QUANTITATIVE RESEARCH . Criteria Qualitative Research Quantitative Research Purpose To understand & interpret social interactions. To test hypotheses, look at cause & effect,

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