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Critical Discourse Analysis

0 Europa Universit t Viadrina SoSe 2006 FelicitasMacgilchrist: Media Discourse Analysis Critical Discourse Analysis Analyzing the Beauty Advertisement Discourse : Dove s Campaign for Real Beauty Yella Hoepfner, Matrikelnr. 9862 e-mail: 1 Table of Contents I. Introduction 2 II. theoretical Basics 3 1. What is Discourse and Critical Discourse Analysis ? 3 The Aim of CDA 4 What is Context 4 2. Methodology for CDA the Three-Dimensional Model of Discourse 5 3.

1 Table of Contents I. Introduction 2 II. Theoretical Basics 3 1. What is Discourse and Critical Discourse Analysi s?

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