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CROSS-CULTURAL MANAGEMENT OF A MULTINATIONAL …

International Journal of Business and MANAGEMENT Studies,CD-ROM. ISSN: 2158-1479 :: 1(3):379 390 (2012) CROSS-CULTURAL MANAGEMENT OF A MULTINATIONAL ENTERPRISE: A CASE STUDY OF THAILAND AND VIETNAM Sakda Siriphattrasophon Khon Kaen University, Thailand Managing effectively across national and cultural boundaries is a key success factor in international business in the context of globalization. The purpose of this empirical research is to compare the outcomes of the CROSS-CULTURAL MANAGEMENT of a renowned MULTINATIONAL organization from a Western region that has succeeded in its operations both in Thailand and Vietnam, as well as to examine the relationship between organizational antecedent factors and the outcomes of CROSS-CULTURAL MANAGEMENT . Survey questionnaire data were collected from April to September 2011 from the company s employees, who were voluntary full-time staff members across divisions in each country.

The survey included measures of job satisfaction, organizational commitment, and employee engagement and their antecedents. The results indicated that the level of employee engagement of employees in Vietnam was statistically higher than that of employees in Thailand, whereas there was a similar level of job satisfaction

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