Transcription of Culture, Context, and Behavior
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Culture, Context, and Behavior
Culture, context , and BehaviorDavid MatsumotoSan Francisco State UniversityABSTRACTIn this article I propose a model that posits three majorsources of influence on Behavior basic human nature (via universal psy-chological processes), culture (via social roles), and personality (via indi-vidual role identities) and argue that individual behaviors are theproducts of the interaction between the three. I discuss how cultureemerges from the interaction of basic human nature and the ecologicalcontexts in which groups exist, and how social roles are determined byculture-specific psychological meanings attributed to situational model further suggests that situational context moderates the relativecontributions of the three sources in influencing Behavior .
Roberts, 2006) has advanced our theoretical understanding of how different levels of personality can interact with situation-specific so-cial roles to produce situationally driven differences in behavior,
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