Customer Profitability Analysis - CIMA

CustomerProfitabilityAnalysisByMarc J. EpsteinMANAGEMENT ACCOUNTING GUIDELINEP ublished by The Society of Management Accountants of Canada, the AmericanInstitute of Certified Public Accountants and The Chartered Institute ofManagement 2000 by The Society of Management Accountants of Canada (CMA Canada), the American Institute of CertifiedPublic Accountants, Inc. (AICPA) and The Chartered Institute of Management Accountants (CIMA). All Rights part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, withoutthe prior written consent of the publisher or a licence from The Canadian Copyright Licensing Agency (Access Copyright).For an Access Copyright Licence, visit or call toll free to : 1-55302-141-XNOTICE TO READERSThe material contained in the Management Accounting Guideline Customer Profitability Analysis is designed to provide illustrativeinformation with respect to the subject matter covered.

determining customer profitability requires a clearer understanding of the causes of the revenues and the costs. This guideline provides details of company experiences in examining the causal relationships between the drivers of customer satisfaction and customer revenues as well as in measuring the profitability and costs of servicing existing ...

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  Analysis, Customer, Experience, Profitability, Customer profitability analysis

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