Transcription of Customer Relationship Management (CRM) System
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Customer Relationship Management (CRM) System
67 Chapter 2 Customer Relationship Management (CRM) SystemWhat is a Customer Relationship Management (CRM) System ? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM System , how it should be used, the potential of profitability gain, the impact on Customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM System characteristics are not limited to the CRM products and tools that are currently available in the market, and CRM is certainly not a technique or methodology. There is every reason to believe that the boundaries described for CRM in this book will be constantly enlarging in the coming years (see Section Anatomy of a CRM System ).
From "Implementing SAP® CRM: The Guide for Business and Technology Managers" by Vivek Kale ISBN 978-1-4822-3142-7. ... CRM Systems provide a consistent and accurate documentation of the system. 6. CRM Systems provide outstanding quality and productivity in the development and main- ... From the project effort and cost
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