Transcription of Customer Relationship Management (CRM) System
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Customer Relationship Management (CRM) System
67 Chapter 2 Customer Relationship Management (CRM) SystemWhat is a Customer Relationship Management (CRM) System ? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM System , how it should be used, the potential of profitability gain, the impact on Customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM System characteristics are not limited to the CRM products and tools that are currently available in the market, and CRM is certainly not a technique or methodology.
3. CRM Systems provide a cohesive and integrated information system architecture. 4. CRM Systems ensure a fair degree of standardization. 5. CRM Systems provide a consistent and accurate documentation of the system. 6. CRM Systems provide outstanding quality and productivity in the development and main-tenance of the system.
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