Customer Relationship Management (CRM) System

67 Chapter 2 Customer Relationship Management (CRM) SystemWhat is a Customer Relationship Management (CRM) System ? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM System , how it should be used, the potential of profitability gain, the impact on Customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM System characteristics are not limited to the CRM products and tools that are currently available in the market, and CRM is certainly not a technique or methodology.

CRM System elevates IT strategy as a part of the business strategy. CRM System represents Advance on the approaches to Manufacturing Performance Improvement. CRM System represents the new Department Store model of implementing computerized systems. CRM System is a mass-user-oriented application environment.

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  System, Computerized

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