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Customer Relationship Management in Banking …
Customer RelationshipManagement in Banking Sectorand A Model Design for BankingPerformance EnhancementSemih OnutIbrahim ErdemYildiz Technical UniversityDept. Of Industrial EngineeringYildiz, 80750, HosverGaranti BankCustomer Relationship & Marketing :63, Maslak, IntroductionToday, many businesses such as banks, insurance companies, and other serviceproviders realize the importance of Customer Relationship Management (CRM) andits potential to help them acquire new customers, retain existing ones and maximizetheir lifetime value. At this point, close Relationship with customers will require astrong coordination between IT and marketing departments to provide a long-termretention of selected customers.
Customer Relationship Management in Banking Sector and A Model Design for Banking Performance Enhancement Semih Onut …
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