Customer Relationship Management in Banking …

Customer RelationshipManagement in Banking Sectorand A Model Design for BankingPerformance EnhancementSemih OnutIbrahim ErdemYildiz Technical UniversityDept. Of Industrial EngineeringYildiz, 80750, HosverGaranti BankCustomer Relationship & Marketing :63, Maslak, IntroductionToday, many businesses such as banks, insurance companies, and other serviceproviders realize the importance of Customer Relationship Management (CRM) andits potential to help them acquire new customers, retain existing ones and maximizetheir lifetime value. At this point, close Relationship with customers will require astrong coordination between IT and marketing departments to provide a long-termretention of selected customers. This paper deals with the role of CustomerRelationship Management in Banking sector and the need for Customer RelationshipManagement to increase Customer value by using some analitycal methods in is a sound business strategy to identify the bank s most profitable customersand prospects, and devotes time and attention to expanding account relationships withthose customers through individualized marketing, repricing, discretionary decisionmaking, and customized service-all delivered through the various sales channels thatthe bank uses.

Customer Relationship Management in Banking Sector and A Model Design for Banking Performance Enhancement Semih Onut …

Loading..

Tags:

  Management, Customer, Relationship, Customer relationship management

Information

Related search queries