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Customer Relationship Management in Banking …

Customer RelationshipManagement in Banking Sectorand A Model Design for BankingPerformance EnhancementSemih OnutIbrahim ErdemYildiz Technical UniversityDept. Of Industrial EngineeringYildiz, 80750, HosverGaranti BankCustomer Relationship & Marketing :63, Maslak, IntroductionToday, many businesses such as banks, insurance companies, and other serviceproviders realize the importance of Customer Relationship Management (CRM) andits potential to help them acquire new customers, retain existing ones and maximizetheir lifetime value.

a strategic decision was made to re-engineer their core business process in order to enhance the bank’s performance by developing strategic lines.

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