Transcription of DATA DRIVEN AND CUSTOMER CENTRIC - Forbes
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DATA DRIVEN AND CUSTOMER CENTRIC - Forbes
DATA DRIVEN AND CUSTOMER CENTRIC :IN ASSOCIATION WITH:MARKETERS TURNING INSIGHTS INTO IMPACTCONTENTSF oreword ..3 Current State: Where brands stand on data and where they re heading ..4 Impact: Data as a catalyst for the modern-day marketing organization ..5 Strategies: Transforming chaos into clarity ..8 Future: Where do we go from here? ..13 Recommendations ..15 Methodology ..16 Acknowledgments ..16 Brands need to learn how to initiate meaningful conversations with consumers tailored com-munication that caters to unique interests and behaviors. With an increasing number of brands realizing the relevance of data- DRIVEN marketing, new tools and skills are becoming a necessity to deliver brand consistency and results. But questions remain: Now that marketers are supported by data, how are they getting better at building CUSTOMER loyalty and driving sales?
Senior leaders within my organization support, and advocate for, data initiatives 1% 1% 12% 34% 51% There is an enterprise-wide vision for data analytics within our organization 2% 2% 10% 32% 53% There is an urgency within my organization to conduct data-driven marketing campaigns 2% 2% 10% 44% 41%
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