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DATA DRIVEN AND CUSTOMER CENTRIC - Forbes

DATA DRIVEN AND CUSTOMER CENTRIC :IN ASSOCIATION WITH:MARKETERS TURNING INSIGHTS INTO IMPACTCONTENTSF oreword ..3 Current State: Where brands stand on data and where they re heading ..4 Impact: Data as a catalyst for the modern-day marketing organization ..5 Strategies: Transforming chaos into clarity ..8 Future: Where do we go from here? ..13 Recommendations ..15 Methodology ..16 Acknowledgments ..16 Brands need to learn how to initiate meaningful conversations with consumers tailored com-munication that caters to unique interests and behaviors. With an increasing number of brands realizing the relevance of data- DRIVEN marketing, new tools and skills are becoming a necessity to deliver brand consistency and results.

SVP, Marketing, Turn FOREWORD As organizations and their customers move beyond traditional channels of engagement, new challenges are arising. ... But there are plenty of challenges brands must over-come in order to effectively communicate with their customers. For starters, these are the early days of data analytics for many companies. In fact ...

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