DAVID’S STRATEGY FORMULATION FRAMEWORK IN …

Stanbul Ticaret niversitesi Fen Bilimleri Dergisi Y l: 6 Say :12 G z 2007/2 s. 81-114 david S STRATEGY FORMULATION FRAMEWORK IN ACTION: THE EXAMPLE OF TURKISH AIRLINES ON DOMESTIC AIR TRANSPORTATION N. G khan TORLAK , Mehmet ANAL ABSTRACT The paper aims to implement a modern STRATEGY FORMULATION FRAMEWORK formed by Fred david in the strategic management process and to reveal some limitations emanating from its use that constitutes agenda for future research. The paper initially provides a theoretical backing for the FRAMEWORK that guides the decision-makers/strategists to evaluate the companies internal and external dimensions and to reach alternative strategies by using different tools/techniques. Then, it designs the case study of the Turkish Airlines on Domestic Air Transportation, applies david s STRATEGY FORMULATION FRAMEWORK to its operations, recommends most appropriate STRATEGY (s) for the company, and lastly points up the limitations of the FRAMEWORK on the basis of this observation.

Factors influencing financial strength (FS) include return on investment, leverage, liquidity, required/available capital, ease of exit from the market and the risk ... of competing products, barriers to entry into the market, competitive pressure, and price elasticity of demand. Factors determining industry strength (IS) include growth .

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  Factors, Influencing, Framework, Market, Strategy, Entry, Formulation, David, Factors influencing, David s strategy formulation framework in

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