Defining Innovation

Innovation is about helping organizations grow. Growth is often mea-sured in terms of turnover and profit, but can also occur in knowledge,in human experience, and in efficiency and quality. Innovation is theprocess of making changes to something established by introducing some-thing new. As such, it can be radical or incremental, and it can be appliedto products, processes, or services and in any organization. It can happenat all levels in an organization, from management teams to departmentsand even to the level of the chapter describes the main concepts behind Innovation . Weexplore the different types of Innovation that affect the growth of anorganization.

transformed into an outcome be it tangible (product) or intangible (service)” (von Stamm, 2003, p. 11). The design activity draws heavily on creativity to resolve issues such as the aesthetics, form, and functionality of the eventual outcome. In this way, during the exploitation phase of the

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  Tangible, Intangibles

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