Defining Innovation

Innovation is about helping organizations grow. Growth is often mea-sured in terms of turnover and profit, but can also occur in knowledge,in human experience, and in efficiency and quality. Innovation is theprocess of making changes to something established by introducing some-thing new. As such, it can be radical or incremental, and it can be appliedto products, processes, or services and in any organization. It can happenat all levels in an organization, from management teams to departmentsand even to the level of the chapter describes the main concepts behind Innovation .

The creative process can be said to consist of four distinct phases: preparation, incubation, illumination, and verification (Wallas, 1926). Later revisions of this process have added a final phase, elaboration (Kao, 1989), in which the idea is structured and finalized in a form that can be readily communicated to

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  Process, Creative, Creative process

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