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DELIVERY PERFORMANCE MEASUREMENT IN AN …

1. INTRODUCTIOND elivery PERFORMANCE can be defined asthe level up to which products and servicessupplied by an organization meet thecustomer expectation. It provides anindication of the potentiality of the supplychain in providing products and services tothe customer. This metric is most importantin supply chain management as it integrates(involves) the MEASUREMENT of performanceright from supplier end to the customer PERFORMANCE MEASUREMENT IN ANINTEGRATED SUPPLY CHAIN management : CASE STUDY INBATTERIES MANUFACTURING FIRM C. Madhusudhana Raoa*, K. Prahlada Raoband MuniswamycaSeshachala Institute of Technology, Department of Mechanical Engineering, Puttur 517583, Chittoor District, Andhra Pradesh, IndiabJ N T University College of Engineering, Department of Mechanical Engineering,Anantapur 515002, Andhra Pradesh, IndiacSwetha Institute of Technology & Science for Women, Tirupati 517561,Chittoor District, Andhra Pradesh, India (Received 1)

effect of learning has also been described with an empirical analysis. Keywords: Supply Chain, Delivery Performance, Benchmarking and learnability index. * Corresponding author: madhusudan_mtech@yahoo.com Serbian Journal of Management Serbian Journal of Management 6 (2) (2011) 205 - 220 www.sjm06.com DOI: 10.5937/sjm1102205M

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