Transcription of DESIGN AND BRAND GUIDELINES
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DESIGN AND BRAND GUIDELINES
| 06/2018 THE LOS ANGELES LAKERS, AND BRAND GUIDELINESCONTACTW ebsite 2275 Mariposa Ave. El Segundo, CA 90245 Phone OF CONTENTSDESIGN AND BRAND GUIDELINESv1 | LOS ANGELES LAKERS, 04 II. OUR BRAND MISSION STATEMENT .. 06 CORE VALUES .. 07 III. 08 I V. LOGOS & WORDMARKS logo SET .. 10 LAKERS COLOR PALETTE .. 12 LAKERS LOGOS .. 14 LAKERS WORDMARKS .. 34 PATTERN .. 58 SOUTH BAY LAKERS COLOR PALETTE .. 62 SOUTH BAY LAKERS LOGOS .. 64 SOUTH BAY LAKERS WORDMARKS .. 84 UCLA HEALTH TRAINING CENTER logo .. 10 0 STAPLES CENTER logo .
secondary logo, the clear-space minimum is equal to the width of the middle basketball seam on the right side of the basketball, as indicated by the letter “X” in the example to the right.
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