Transcription of DESIGN ROADMAPPING: CHALLENGES AND …
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DESIGN ROADMAPPING: CHALLENGES AND …
ICED15 International Conference On Engineering DESIGN , ICED 2015 27-30 JULY 2015, MILANO, ITALY DESIGN roadmapping : CHALLENGES AND OPPORTUNITIES Euiyoung Kim, Shun Yao, Alice agogino UC Berkeley United States of America ABSTRACT While product and technology roadmaps have been well-formalized in terms of their structures, methodologies, and frameworks, DESIGN roadmaps have not been explicitly explored nor studied from either an academic or industry practice standpoint. With increasing uncertainties, rapid changes, and complexities in market environments, companies are finding that they can no longer differentiate their products and services by relying on traditional roadmapping processes that focus on technologies and product features.
ICED15 roadmapping varies from macro levels, such as for strategic planning within a company, to micro levels within teams, groups, projects, or even at an individual level.
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