Transcription of Design Thinking Field Guide - IBM
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Design Thinking Field Guide - IBM
Created with love by IBM StudiosCover Illustration: Stephanie Hagadorn Get the latest version 2018 IBM CORPORATION Field Guide is updated frequently. Anyone can download the latest version at can order printed copies and leave feedback at Get the latest versionThis Field Guide is updated frequently. Anyone can download the latest version at can order printed copies and leave feedback at 2018 IBM CORPORATIONWhat s inside?Divided into two sections, this fi eld Guide provides a high-level overview of Enterprise Design Thinking :At IBM, we defi ne Design as the intent behind an outcome. We use Design Thinking to form intent by developing understanding and empathy for our PROBLEMS TO SOLUTIONSE nterprise Design Thinking is our approach to applying Design Thinking at the speed and scale the modern enterprise demands.
Design Thinking: a focus on user outcomes, diverse empowered teams, and a spirit of restless reinvention. Learn more Learn more about the Principles at ibm.biz/ThePrinciples 2 User-centered design Design as a professional discipline has undergone a tremendous evolution in the last generation from a practice focused mainly on
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