Transcription of Development Research Report - InterMedia
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Development Research Report - InterMedia
Copyright 2010 InterMedia Survey Institute; all rights reserved. This material may not be reproduced, displayed, modified or distributed without the express prior written permission of the copyright holder. By Gayatri Murthy, InterMedia Based on the AudienceScapes nationally representative survey of Tanzania, conducted in July 2010 March 2011 AudienceScapes Tel. Fax. Research Report Tanzanian Media Environment Current Access, Potential for Growth and Strategies for Information Dissemination 2 About InterMedia InterMedia ( ) is a Research based consultancy providing strategic guidance and insight into the behaviors and views of people globally, especially among hard to reach populations. We provide counsel on effective engagement strategies in an increasingly complex media and communication environment, helping a diverse clientele map and measure how people gather, share and shape information. Based in London, UK and Washington, DC, InterMedia works with partners across the developing world to strengthen local Research capacity.
8 • While respondents may listen to call‐in shows, radio is seen more as a medium for entertainment than as a forum for voicing one’s opinion.
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