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Digital Marketing - University of Michigan

E L I Z A B E T H S M I T H B R I G H A MF E B R U A R Y 1 5 , 2 0 1 1 Digital Marketing2/15/2011 Agenda Introduction What is Digital Marketing ? Definition discussion Major channels Recent trends and growth Digital Marketing as part of Marketing Mix Digital Campaign Strategy & Execution Digital Marketing Brainstorm: Kellogg s Crunchy Nut Student of the Game bonus / Q&A2/15/2011 IntroductionElizabeth Smith BrighamRoss MBA 2009Sr. Product manager , Disney Online, Disney ParksWalt Disney Parks and Resorts Disney Parks & Resorts Online Partnership with Disney Online2/15/2011 Disney Parks2/15/2011 Definition discussionMajor channelsRecent trends and growthWhat is Digital Marketing ?

Feb 15, 2011 · Sr. Product Manager, Disney Online, Disney Parks Walt Disney Parks and Resorts Online ... How Conversationalists Change The Marketing Landscape”, Josh Bernoff, Sept. 1, 2010 2/15/2011. Key Social Media Stats 2008 v. 2010 2008 2010 18% 25% 12% 25% 48% 44% 21% 37% 19% 35% 69% 25% Creators Critics Collectors Joiners Spectators Inactives Social ...

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