Transcription of Digital Marketing - University of Michigan
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Digital Marketing - University of Michigan
E L I Z A B E T H S M I T H B R I G H A MF E B R U A R Y 1 5 , 2 0 1 1 Digital Marketing2/15/2011 Agenda Introduction What is Digital Marketing ? Definition discussion Major channels Recent trends and growth Digital Marketing as part of Marketing Mix Digital Campaign Strategy & Execution Digital Marketing Brainstorm: Kellogg s Crunchy Nut Student of the Game bonus / Q&A2/15/2011 IntroductionElizabeth Smith BrighamRoss MBA 2009Sr. Product Manager, Disney Online, Disney ParksWalt Disney Parks and Resorts Disney Parks & Resorts Online Partnership with Disney Online2/15/2011 Disney Parks2/15/2011 Definition discussionMajor channelsRecent trends and growthWhat is Digital Marketing ?2/15/2011 Digital Marketing DiscussionHow do you define Digital Marketing ?2/15/2011 Digital Marketing ChannelsPaid MediaEarned MediaOwned Parks Twitter FeedDisney Parks YouTube ChannelWDW Facebook Fan PageIAB mediaPaid Search2/15/2011 Digital vs. Traditional Brandscannowbedirectsellers,contentprodu cers,bloggers, ,connectwiththemthroughsocialnetworks,tw eetaboutthem,andinstantaneouslyletallthe irfriendsknowwhattheythinkaboutthemorwha ttheyplantobuy.
Feb 15, 2011 · Joiners Spectators Inactives Social Technographics Ladder 2009 2010 Although content “creators” have remained stagnant 2008 v 2010, conversations ... •Project Management •Product Management Product & project manager oversee development timelines and ensure stakeholders are
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