Transcription of DIGITAL TRANSFORMATION: CHANGES AND CHANCES
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DIGITAL TRANSFORMATION: CHANGES AND CHANCES
1 DIGITAL transformation : CHANGES AND CHANCESFRAUNHOFER INSTITUTE FOR APPLIED INFORMATION TECHNOLOGY FITPROJECT GROUP BUSINESS AND INFORMATION SYSTEMS ENGINEERING (BISE) TRANSFORMATIONCHANGES AND CHANCES INSIGHTS BASED ON AN EMPIRICAL STUDYProf. Dr. Henner GimpelProf. Dr. Gimpel belongs to the Project Group BISE of the Fraunhofer FIT, holds the professorship of Management Engineering in the Faculty of Mathematics, Natural Sciences and Materials Engineering at the University of Augsburg and is deputy director of the Research Center Finance & Information Management. His research interests are in DIGITAL transforma-tion, customer orientation, innovation management, and the future of work. Professor Gimpel s teaching centers around business administration, information systems, sustainable management, and service : Prof. Dr. Henner Gimpel Project Group BISE of Fraunhofer FITR esearch Center FIMU niversity of AugsburgPhone +49 821 Prof.
transformation of a company by mastering six fields of action: Customer, Value Proposition, Operations, Data, Organizations, and Transformation Management. First, digitalization disrupts established business rules both in the digital and the phys-ical world. Some recent examples include: Uber, the world‘s largest taxi company that owns
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